|
ARTICLES
Corporate
visibility for HR - how?
By
CHOLA
MAMAUTTY
CHIEF
EXECUTIVE OFFICER
ZAMS
HR CONSULTANTS
MUMBAI
“First deserve then desire"
HR is omnipresence. It is everywhere
.It is , however ,not omniscience because it does not
have an integrated view of business due to historical
reasons. To become omniscience its focus has to shift
from routine and non- –strategic activities to value
addition. To be a non-performing asset is sin and crime
in todays’ business environment. The diversion in focus
calls for paradigm shift in the mind-set , not only
of the HR professionals but that of Top Management as
well.
The spirit of an Organization
is always created by the top Management. They have to
be visionary, mission-oriented, receptive and demanding
so as to create competitive work climate for all to
excel. No one can rise above ones’ environment. we all
are products of our own environment for reasons of social
internalization. For creative and innovative pursuits,
work climate has to be enabling, rejuvenating and full
of actions. Culture building is the main responsibility
of HR professionals. This has to be well articulated
and communicated across the hierarchy by the Top Management
so that there exists clarity about the role profile
of HR.
HR has to earn acceptability
through , effective, useful, visible and timely services
to the customers---all the other departments within
the company including the community. How to earn acceptability?
This is a million-dollar question. Service with delivery
of results on continuos basis is the need of the hours.The
existing perception of HR being reactive, non-strategic,
status qouist has to be changed. The answers lie in
major shift in their outlook, emphasis and skill-sets
. The specific requirements are; crediblity, customer-orientation,
leadership, diagnostic insight and versatility
Credibility It comes
from reinforcement of faith by internal customers. Positive
perception goes a long way in gaining acceptability.
Perception lasts longer than facts. HR has to demonstrate
business sense and convert their activities into profit
centre. While dealing with people issues, focus has
to be on what is wrong instead of who is wrong. Policies
and procedures are to be applied with imagination, innovative
zeals and creative urge to transform the work climate
from constraining and restraining to enabling ones.
HR roles must enhance individual, departmental and organisational
effectiveness for value addition. As internal consultants,
HR professionals have to perform the roles of enforcers,
protectors and facilitators.
Customer-Orientation.
Services being provided by HR have to be useful and
timely from customers’ view point. The processes required
to be followed must include management by walking about,
frequent interactive sessions, daily team briefing sessions,
feedback sessions with line and functional managers.
This process would help them to feel the feelings of
the user departments. Frequent exchange of views, appreciating
the problems, visits to shopfloor, departments ,branch
offices/units would enable them to provide needed services
and resources in terms of training back-up, manpower,
and infrastructure support. Consequent transformation
of HR image as facilitators with insight into customer
orientation would become feasible. Planned proactive
interactions will help HR to review, modify and redesign
systems, policies by incorporating the views, suggestions
and aspirations of line managers and Departmental Heads.
Policies so evolved will gain organization--wide-acceptability.
Users will have a sense of ownership and involvement
in the proposed HR interventions leading to their timely
implementation. A sure recipe for harmony at work place
with enhanced prestige for HR professionals
Leadership.
This status has to be earned. Strategies required to
be followed are; initiation and articulation of pro-active
HR processes aimed at challenlising the collective initiatives
of all within the Organisation.HR professionals have
to envisage emerging global trends and suggest policy
initiatives with strategic thrusts on Organisational
competitiveness .Interventions so designed have to facilitate
accomplishment of business plans with visible impact
on bottom-line. HR has to provide leadership in articulating
the vision and mission .Their approach besides being
unconventional, has to be pro-active and unbiased. HR
expertise as reflected in major policy initiatives in
the areas of innovative practices with resultant synergy
in the enterprise working would be the determining factor
for their corporate acceptability.
Diagnostic
Insight. This quality is key to success
for those who want to be leaders in their key functional
areas. Qualities such as listening skill, patience,
empathy and tolerance for others, would give a better
insight into human problems at workplace. This comes
with experience. Issues need to be approached with open
mind .Mastery over communication skill provides better
insight into human complexities . Communication to be
effective must meet certain criteria - transmission,
reception, feedback and performance. Communication based
on trust is always a competitive asset. Positive perception
of HR professionals by other departments is a pre-requisite
for establishing rapport . Once that is achieved, acceptability
and diagnostic insight will be logical outcomes.
Versatality.
It is key to employability. Pre-requisites
for achieving versatality status are ; knowing the basics
of business, mastering communication skills, facilitating
lines managers to implement HR policies, ideas, programmes
and be visible and available. They are to be familiar
with general work processes of the company todeal the
problems with empathy. This enables HR professionals
to provide guidance to line managers in the fields of
man-mangement, employees counseling, conflicts resolution.
Culture building through healthy rites and rituals,
skill up-gradation through continuous learning efforts
will not only generate respect and recognition for HR
services but also guarantee them a strategic role in
the organisational hierarchy. A sure passport for corporate
dominance and visibility.
CEO AS CUSTOMER
NO.1
Research based studies world over have established that
HR Professionals’ success depends on the support of
their CEO. HR efforts should therefore, be to win over
& convert their CEO as their customer NO.1.How could
HR do it? Never before HR has gained so much importance.
It is due mainly to its strategic linkage to business
survival. The main strategies are - aligning all HR
initiatives to business plans with focus on jobless
growth and boundarylessnes operations, internalizing
and institutionalizing Vision, Mission and value systems
of the enterprise. The roles of HR have to be facilitating,
enabling and rejuvenating. A long-term view with focus
on bottom-line is a prerequisite for the success of
any HR initiatives. Recruitment and selection processes
have to ensure appointment of candidates meeting the
expectations of customers both internal and external
instead of historical job descriptions.. Creation of
learning culture with emphasis on employability is key
to competitive edge.. Evolution of a competitive work
culture rooted in equity, fairness creativity and innovation
will turn Organisational turf into a towering inferno
of mental energy . If such bold steps are undertaken,
CEO would find in HR the trusted TEAM MEMBERS in transforming
the company vision into business realities. Once that
happens, Corporate visibility for HR is guaranteed.
WORLD CLASS
HR PRACTICES.
HR roles and focus have to be on evolving
high performance work processes with attributes such
as employment security, selective hiring , self-managed
team, decentralized decision making, high compensation
contingent on results, competencies management, learning
culture through ongoing training and retraining based
on training needs identification, reduction of status
difference and sharing of information. To make the employees
feel wanted and cared for, induction scheme, feedback
sessions, career counseling job rotation, job enrichment
and job enlargement daily team briefing sessions, associating
employees in various decision making platforms, institutionalizing
healthy rites and rituals such as birth day greetings,
annual day celebration, giving gifts to employees on
their marriage, best employees award, long-service award,
suggestion schemes, open house meeting , QCs, Kaizen
initiatives , Exit interview and similar processes.
In this era of jobless growth 70% to 80% of our waking
lives we spend at workplace. Emotional support and harmony
at workplace are also equally crucial for creating a
vibrant and fun-filled work environment
MAGIC OF
INNOVATIVE HR PRACTICES
My own experiences with petrochemical,
steel and aviation industries would be worth mentioning.
>
A leading petrocomplex in public sector undertaking
in Maharashtra could transform itself into a pocket
of excellence by adopting unconventional HR practices.
Conductiing Training programmes for the wives of the
employees across the levels with focus on their supporting
roles, open house meeting, making line managers responsible
for their team members, HR operating with a boundaryless
mind-set , daily team briefing , extending HR activities
beyond organisational boundaries in activities such
as community development programmes, and evolving a
trust and transparency based wok climate . Cumulative
impact of all these interventions was many fold--- harmony
at workplace, top-down support for bottom- up action,
improved bottom-line . Consequent grading of work culture
as pocket of excellence by world bank team.
>
HR policies adopted at Mega steel plant again in Maharashtra
produced excellent reasults—NO disputes—No union-work
culture, HRnet open computerised appraisal systems based
on quarterly review against set targets, learning environment
, 50 man- hour training per employee p.a, 100% knowledge
employee with high degree of computer literacy despite
being located in backward and highly hostile external
environment. Highest Compensation package in the region—internally
equitable and externally competitive, Complexion of
the employees highly cosmopolitan in nature. The HR
practices were described as recipe to be the benchmark
of the world by renowned consultancy firm---Mckinensy
and Co.
>
Aviation (former International airports authority of
india) example is unique. Since its inception in 1973,
HR policies were aimed at creating a trust based and
participative work culture. Achievements on IR front
were unprecedented. The management evolved a practice
of according recognition to majority union based on
an election process once in two years. The union getting
majority on all India basis— at all the four airports—DELHI,
MUMBAI, KOLKATA , and CHENNAI is given status of bargaining
agent and recognised union. This practice has since
been institutionalised at the airports within the fold
of AAI(international ) operations. These experiments
have stood the test of time with very positive results
---a history of uninterrupted harmonious IR as compared
to other aviation enterprises, improved bottom-line
since inception, all major expansion through self generated
revenues .Credits for this goes to the first Director
personnel of IAAI Mr. S.A.Raza and top management team.
>
All the three examples cited above are direct results
of pro-active roles played by the HR professionals and
top management teams based on institutionalised leadership
Conclude:
In the context of emerging trends in the field of information
technology, boundaryless business operation, seismic
upheavals in the in social , political and economics
arenas, effectiveness of HR professionals depends on
the their capability to transform their organization
into a pocket of excellence. This is only possible with
the active involvement and support of all since secret
of success depends on inter-dependability and value
addition. Therefore key to corporate visibility of HR
rests on their being business partners which enjoins
on them to inculcate the qualities of the Strategic
Expert, Administrative Expert, Employee Champion and
Change Agent.
To retain market leadership
in a global corporate Olympics, answers lie in personnel
power.
Remember
- we cannot prepare the future for next generation but
we can prepare the next generation for the future. |